B2B Brand Management: The Success Dimensions of Business Brands
B2B Brand Management: The Success Dimensions of Business Brands

How to Read B2B Brand Management: The Success Dimensions of Business Brands RTF

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

  • Released: February 24, 2020
  • Author: Philip Kotler
  • Rating: 4,1
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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