The worldwide bestseller Relationship Selling was first published in the mid-1980s by author Jim Cathcart. This edition was written using the first edition plus almost 20 years of actual field experience in applying these techniques. The basic premise of Relationship Selling is: The purpose of Business is to make life better for people. And the purpose of Selling is to build Profitable Business Friendships. Jim Cathcart http://Cathcart.com is the author of 16 books and a Hall of Fame professional speaker. He has sold products and services for over 40 years and trained 2,900 client organizations around the world.