Whether you are trying to get a job or land a gig, write a blog post, or a sales page, you need to get people's attention. You need to get people excited about what you offer - so excited they take action! DiscoverHow to name your product so it will sell itself Why a sample can be your best sales forceCommon mistakes that can ruin a free sample offer and how to avoid themThe most important element in a headline (and it isn't using a magic word or phrase) The reason winning copywriters recommend long copy and when it's okay to go with something shorter Why Claude Hopkins could sell products when others couldn't and have customers asking for more How to quickly convert a skeptic into a believerA proven method to avoid wasting money on advertising that doesn't work Shortcuts to getting your product distributed nationallyTechniques used by successful people the world over and how you can know if they'll work for your business How human psychology can make or break a saleDavid Ogilvy said of "Scientific Advertising", "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."This edition of this copywriting classic is abridged and modernized with a brand-new introduction. New examples demonstrate Claude Hopkins' revolutionary approach to selling and will help you think outside the boxWhy this particular version of Scientific Advertising?SAVE TIME by getting an updated, improved version -- SOME of Hopkins advice in 1923 no longer applies today – we took that part out and discover real-life examples of Hopkins' methods that were not included in the original Scientific Advertising book.