How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable. Fred Joyal, author of “Everything is Marketing,” co-founder of 1-800-DENTIST® and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding—and embracing—recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.Filled with real-world examples, “Becoming Remarkable” covers a wide range of topics including:• New economic realities dentists can’t afford to ignore • Harnessing the power of social media and online reviews • What real patients say they want most from a dental practice • Keys to building (and keeping) a 5-star team • Embracing new technology—both in and out of your practiceFred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It’s a must-read for the whole team, and a sure-fire recipe for long-term practice success.