How to Read Selling is Not Optional: How to Master the Most Important Skill in Business and Life RTF
Who's afraid of big, bad sales?Almost everyone, says NRS Media co-founder Mike Brunel. Cold calls freak people out, and nobody wants to be thought of as the stereotypical sleazy salesperson. It doesn't have to be that way, though.In Selling is Not Optional, Brunel shares the key insight that led to his own success as an international media businessman: we are all in sales. How we think about sales, however, has more impact on our success than what we actually sell. Brunel's paradigm-shifting book shows you how to change your sales mindset for better results. His step-by-step process offers even the most reluctant salesperson a pathway to increased sales success now and well into the future.Brunel teaches you how to:Use your passions to drive your successTurn rejection into opportunityBuild long-lasting business relationshipsFeel good about your role in your clients' livesCreate systems that multiply your successesCountless salespeople have come to Brunel saying, "I can't do sales." With this eye-opening book, he says, "Yes, you can. Let me show you how."
