Every day there are more and more books published on how to grow sales. People tend to look for a secret advantage, a better approach, or even ways to do less to accomplish more. In many of these situations, sales people have long forgotten the tactics and the disciplines that brought them their initial success. Some of these activities were cumbersome, some of them ate into their personal time, and many times, once salespeople established relationships with their customers, they stopped doing the things that won them over in the first place. "Sales Tactics Used by Your Competition" is a short, quick read. It brings the reader back to basics, basics that worked and are either forgotten or purposely not used. It is critical in sales to provide value. We live in a time where products are very similar and the order comes down to price. The tactics and disciplines in this book, if applied, will set you apart from your competition. They will differentiate what you do for your customers and how you do business. Differentiation equals value. You will set yourself apart by remembering to express thanks for every order, being organized and not a time-waster on your sales calls, providing quality leads to work together, effective at opportunity management and quotation follow-up. You will become an active listener and a proactive communicator. Again, this book is short and to the point. I am confident that you will find several tactics and disciplines that you have forgotten that will help you increase your sales.