Most business owners don't know that you can generate traffic to your website from Google and retarget these people on Facebook, Youtube and Instagram. Even if they do know that, they don't know how to turn those potential customers into paying customers.This book explains remarketing and retargeting in a way that anyone could understand. It also has some strategies in there for remarketing as an expert would.Only 2% to 4% of your website traffic will purchase from you on the first visit. The other 96 to 98% are the people that will not buy until they see you as much as 7 times. This means that you are leaving a lot of money on the table if you are not retargeting those people. Did you know that you can retarget people even if they don't fill out a form or do anything else that you would want them to do on your website?