Dark Alley Marketing: An indie game developer's roadmap to the dark side of marketing
Dark Alley Marketing: An indie game developer's roadmap to the dark side of marketing

How to Read Dark Alley Marketing: An indie game developer's roadmap to the dark side of marketing Kindle

In simple language, Steven Long charts the paths independent game developers must take to lead players to their game. His bare-bones approach to marketing and promotion gives indies the framework they need to get started right away, spend the least money possible and maximize exposure. By guiding devs through what he calls the "dark alleys" of marketing, readers learn to navigate the established back channels of marketing--social media, email, games distributors and more. By taking advantage of these avenues, developers are able to leverage the hard work of other people and gain allies that will help them gather a fan base of their own.

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  • Released: February 24, 2020
  • Author: Steven Long
  • Rating: 3,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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