The fast moving consumer goods retail industry is rapidly approaching a crossroads. One path leading to an efficient, but coldly barren, shopping experience ruled by automation. The otherputs technology in service to retailers, helping them reclaim their customer heritage. Retail in the Age of ‘i’ returns the individual customer to center-stage, supported by big data intelligence, deep systems integration, immersive shopping experiences, and constant innovation. Amidst the tumult and disruption, Retail in the Age of ‘i’ provides retailers a path forward by focusing on the one constant: The customer.