Are you responsible for the success of your restaurant, community center, or other public venue? Do you want more repeat patrons? Would you like to know more about how your visitors use your public space and what improvements can be made? Do you want more information about who is using your public WiFi? If you’re interested in providing a better experience for your customers or patrons, then WiFi analytics can be your solution. You may have heard about WiFi analytics but not sure exactly what it is or how it works. So if you’re someone who’s responsible for improving your venue, then this book will help you understand how WiFi analytics can help you. This book takes a deep dive into the new, exciting world of WiFi analytics. Written by John Kerber, co-founder of WhoFi, a leading WiFi analytics company in the public sector. His background and experience combine to set the standard for WiFi analytics so both consumers and businesses benefit from this new technology. This book covers multiple topics including which industries are using WiFi analytics and what hardware, software or service you need to get started. You’ll learn more about the specific technologies that work together to improve public venues and communities, such as social WiFi, foot traffic, guest WiFi, WiFi marketing and presence analytics. There’s also special coverage on user privacy so you can ask smart questions and make informed decisions. If you’re ready to improve your venue, WiFi analytics is your solution. This book will be your map to help you navigate this new technology with confidence.