If you’re a business owner or marketer, you have many options available to advertise your business. Traditional media like newspapers, radio, and TV are becoming more ineffective by the day. Digital media like email marketing, mobile messaging, and pay-per-click are effective but require a high level of expertise to use them successfully. Regardless of which media you choose, research has found that consumers have grown numb to most marketing, which results in a lot of wasted advertising money.If you reach into your pocket, would you find a billboard or a website? No, of course not. But you might find a pen, key chain, or some other item imprinted with a marketing message. People love receiving promotional products and use them regularly. The message they carry is seen over and over again without interruption and without any additional cost to the marketer, making them the easiest and most economical way to advertise any business.For nearly thirty years, Avery Manko has helped thousands of business owners and marketers get better results from their marketing by using promotional products to grow their businesses, and he can help you too. His book teaches you how to use promotional products to generate more leads, get more referrals, increase customer retention, and increase sales.By reading this book, you’ll learn:Why marketers should use promotional products to market their business.How to choose items that are best suited for their business.How to buy them efficiently.How to craft the marketing message.How to ensure the items are printed correctly and delivered on time.How to distribute the items to customers and prospects.Whether you’re a seasoned business pro or are just getting started, this book provides you a blueprint for successful marketing using promotional products.