Whether it’s a global pandemic, an economic downturn, tough times for your company or just a personal slump for you, it’s important not to panic. Instead, reflect on what got you here, what was in your control, what wasn’t, and what you can control moving forward to get out of it.I put this guide together to highlight and remind you of the fundamentals that are necessary in times like those. Interestingly enough, these are the same principles that will help you succeed in any climate at any time. Consider this a reference to ground you during those times, and a roadmap for the best way to sell during challenging seasons. I’ve experienced dips in my career, and these are the strategies that helped me get through those ruts and beyond them.