The Next Cmo: A Guide to Operational Marketing Excellence
The Next Cmo: A Guide to Operational Marketing Excellence

How to Read The Next Cmo: A Guide to Operational Marketing Excellence Kindle

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

  • Released: February 24, 2020
  • Author: Peter Mahoney,Scott Todaro,Dan Faulkner
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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