All business owners know customers are essential. But closing a sale is impossible without getting your product and services out in front of the right market. That’s where lead magnets come in, and you won’t find a better guide to help you define, create, and implement them than Lead Magnet Mastery.This book is instructive and provides resources on:How to identify your customer, build a persona with pain points, and provide solutionsWhat a lead magnet with easy on-line tools and landing page strategiesHow to capture e-mail addresses and build a powerful customer baseHow to increase your exposure during Google searchesBut this book goes beyond the subject of lead magnet marketing. The author discusses tips and tricks to strengthen your business mindset that will put you firmly on the road to success. If you have a business, or are building one, you need this book.